Several anonymous models will have their bare ends covered in a controversial bidet ad in Times Square. The Times Square Church made a big stink (they should use the bidet) about all of the bottoms that were going to be debuted for the ad. They took the case to court, where a judge issued an injunction from the banner going up.
From The Gothamist:
God, 1, cheeky advertising, 0, as bottoms will be covered up in bathroom fixture company Toto's controversial Times Square billboard. Originally, bare butts covered only by smiley faces (part of Toto's "Clean is Happy campaign") would have been wrapped around building's corner, but then one of the building's tenants, the Times Square Church, complained.The church claimed the ad "certainly unsuited for public exposure to children, and antithetical to the values of our congregation and church." A judge blocked the ad from going up while she reviewed the case's "novel and significant issues," but the public will miss out on a debate about commerce, public decency, church, and personal hygiene with Toto's decision to rework the ads.
According to the Post, Toto released a statement saying that a white bar will go "across the bottoms, 'in effect 'clothing' them by removing any hint of their anatomical features,'" leaving the ad to read, "This is our bottom line... Clean is happy. No ifs, ands, or ..." But the full-butt-monty billboards will be seen in LA, where underwearless starlets have inevitably prepped the market.
If L.A. can see the exposed-ition, so can we. The church completely went overboard in their complaint and so did the judge for placating them. It was a shame to see Toto back down and cover the butts with a redesign. All of those cheeks are God's creation anyways, right?
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