With skyrocketing fuel costs and a decrease in the total miles Americans drive, ZipCar has decided to join the party of the newly energy-efficient. Gas is over four dollars a gallon and with $147 dollars for a barrel of oil (during the day today) that sweet unleaded 87, 89 or whatever octane you use will continue to climb. So to combat our addiction, ZipCar is challenging it's members to jump on the wagon for thirty days.
From Cool Hunting:
With gas prices at a record high and public transit a cost-effective and greener option, now's a good a time to ditch your car. Zipcar is trying to ease the transition with the "Low-Car Diet." Beginning 21 July 2008, they're challenging North Americans to go car-free for a full 30 days. They will replace participants' car keys with a complimentary transit pass, a free one-year Zipcar membership, drive time credit and a number of other perks from local partners. In the New York City area, Zoo York will aid the car-less participants by donating skateboards.
The events kicks of on the 21st with a ceremonial key-drop event at a currently undisclosed location. On 15 August 2008, they'll hold a completion event where people can compare their car-free experiences. Zipcar is offering the "Low-Car Diet" in ten of its American cities, plus Vancouver and Toronto. Current Zipcar members can also participate by sending an email. Get more info and apply by emailing rharmon [at] zipcar [dot] com.
Damn, that doesn't sound too bad. It doesn't make me want to sign up,I really don't drive very often unless I'm out of New York, but if I was, I'd definitely try it.
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