Saturday, July 05, 2008

Norm Coleman's Wife Loves To Blo And Go

It being a somewhat slow news period around the fourth of July, the Washington Post picked up a story about Senator's wife and inventor Laurie Coleman. Of course she is the spouse of Norm Coleman, freshman Senator from Minnesota running for re-election against comedian and radio host Al Franken. If Franken didn't have enough material for his challenging bid already, Norm's wife added another bit to his repertoire.

From The Washington Post:

Laurie Coleman, wife of Republican Sen. Norm Coleman, has invented a tool for hands-free hair drying called the "Blo & Go."

Anyone who has ever tried to style his or her hair by wielding a blow-dryer in one hand and a brush in the other knows that it can be an exasperating juggling act. The challenge of an at-home blowout is what inspired Coleman to invent the Blo & Go, a hair-dryer holster.[...]

Against the backdrop of this kind of marketing savvy, it is hard to believe that the name Blo & Go was not chosen to, at the very least, amuse. This, after all, is a world in which the term "wide stance" churns up easy chuckles.

Coleman's voice registers shock -- and dismay-- that anyone would make such a connection. "I didn't think of that," she says. And then she goes further to point out that the name wasn't even her idea. It came out of a committee. It was all in the brainstorming, during which "Freedom Styler" was rejected. And so it went: You get your hair blown out. You need a blowout. You get blown . . . out. And then you go. Bingo: "Blo & Go!"

Coleman's portable little device doesn't grip the nozzle of the blow-dryer; instead, it cradles the handle. It holds by suction to any flat surface such as a mirror. "I needed something of great quality that was really going to stay up," she says. "The whole key to this is the suction."

As you can see, the humor just writes itself. Though I have to admit, the product sounds like it can help millions who blow dry their hair.