Friday, July 27, 2007

How Much Do You Pay For That Tap Water?

The more you look at it, the more it makes sense to cut back on bottled water. The bottled water business does billions every year on water that isn't always shipped in from France or Fiji, a lot of it is just ordinary "purified" tap water. One company is finally confessing to where their pristine sources are, the same place where it comes from when you turn on your faucet.

From Yahoo News:

NEW YORK (Reuters) - PepsiCo Inc. will spell out that its Aquafina bottled water is made with tap water, a concession to the growing environmental and political opposition to the bottled water industry.

According to Corporate Accountability International, a U.S. watchdog group, the world's No. 2 beverage company will include the words "Public Water Source" on Aquafina labels.

"If this helps clarify the fact that the water originates from public sources, then it's a reasonable thing to do," said Michelle Naughton, a Pepsi-Cola North America spokeswoman.


It does help clarify things Ms. Naughton. After tons of pressure from industry watch groups Aquafina is finally admitting to the truth of their water. It comes from reservoirs just like the stuff that goes through the pipes. When I fill my bottles at the sink, it doesn't cost me a dime (well its included in the rent, but you know what I mean).

Imagine if we just filled a thermos with the H2O goodness instead of throwing away millions of plastic bottles into our landfills every year. Every little bit helps when it comes to the environment and this is more than a "little bit."