Bye Bye Imus

Wow, he is finally gone. No more racial insults parading as comedy, the ridiculous antics shuttered and the Stetson hat is no more. CBS followed MSNBC's example yesterday and fired Don Imus from his popular show. This wasn't about ratings, the guy had 2.25 million listeners a week. So do I take back what I said earlier about the corporate decision being about money? No way.

Here's why: Having millions of listeners is great but the reason why you want them is to get big name advertisers to shell out gobs of cash for listeners to hear their ads on the air. Unfortunately for CBS, big names such as American Express and GM were running away from Imus because of the monstrous public outrage towards the shock jock. Once the big names went, so did the rest of the sponsors. When you can't make money from a show its worthless, despite the value of the content. It really is all about the almighty dollar.