Wednesday, June 13, 2007

Staten Island Screams At Ice Cream

I for one, love ice cream, especially local brands that bring a fresh flavor to the scene. Apparently a few people in Staten Island disapprove of 5 Burroughs Ice Cream company's new flavor that represents that island south of the city. What could possibly be wrong with vanilla ice cream mixed with brownie chunks, chocolate crunchies, chocolate fudge and cherries? Well if it represents the Staten Island landfill, I guess you might see a few raised eyebrows in Richmond County.

From The Gothamist:

Staten Island is not having a good week. In addition to the outrage over the weird ad copy appearing in part of a Virgin Mobile campaign, the borough’s president has also called for an ice cream boycott. Last Friday, a perturbed James P. Molinaro wrote a letter to Scott and Kim Myles, husband and wife co-owners of the Queens-based 5 Boroughs Ice Cream company. Someone had shown Molinaro a copy of a flyer printed off the 5B website, meant to help persuade local specialty food storeowners to carry the ice cream. There are currently eight 5B flavors, all made in small batches; each is named after a NYC locale or neighborhood. For Molinaro and many Staten Islanders, the offending ice cream flavor is Staten Island Landfill- a swirly mix of brownies, fudge, crunchies, and cherries in a vanilla base. Molinaro objects to what he considers old hat outer borough typecasting; the Staten Island Advance quotes his letter to the company as saying "I am hard-pressed to think of a more insulting and derogatory attack in the name of consumerism.”

I personally think that sounds incredibly good and its much healthier than eating scraps out of the actual landfill. Molinaro seriously needs to lighten up. Come on James, stop complaining and go get yourself a pint and a spoon (and maybe some whipped cream if you are feeling adventurous).