Friday, March 16, 2007

Bruno The Communicator

Joe Bruno is a lot of things, but a 'communicator' he is not. To me he is a corrupt NY legislator that uses his office for political favors, enriching his own pocketbook and when it comes to serving his constituents, he only cares for those that can scratch his back in return. So when I read that Joe is frustrated over what the media reports, I laughed out loud.

From Politics on the Hudson:

Besides being a politician, Senate Majority Leader Joe Bruno said today that he considers himself “a communicator.’‘

And that, he said, is a frustrating business. “It’s not what I say, it’s what you hear,’’ Bruno told reporters, citing a book by GOP communications powerhouse Frank Luntz that claims that more often than not, an audience doesn’t hear what a speaker is trying to get across.

“It’s not what I say, it’s what you hear,’’ he said. “Seventy percent of what you communicate, people don’t hear it.’‘


The self proclaimed "calm, cool, collective guy" is furiously trying to spin his image while the world around him caves in. Being under federal investigation for all of his corruptive practices must be wearing on him and this could be one of his last attempts at trying to salvage his tainted public appearance. When you have to quote Frank Luntz, things must be really bad in Bruno-land.