Monday, July 30, 2007

Hitting Fox News Where It Hurt$

We can bash Fox News and their propaganda all we want but it won't get us very far in the long run. Sure, getting a Democratic debate canceled is nice, but what really knocks them back is taking them out through their sponsors. Liberals on the net are starting to step up to the challenge of pressuring companies that patronize Fox's airwaves from the ground up.

From the AP:

MoveOn.org, the Campaign for America's Future and liberal blogs like DailyKos.com are asking thousands of supporters to monitor who is advertising on the network. Once a database is gathered, an organized phone-calling campaign will begin, said Jim Gilliam, vice president of media strategy for Brave New Films, a company that has made anti-Fox videos.

The groups have successfully pressured Democratic presidential candidates not to appear at any debate sponsored by Fox, and are also trying to get Home Depot Inc. (HD) to stop advertising there.

At least 5,000 people nationwide have signed up to compile logs on who is running commercials on Fox, Gilliam said. The groups want to first concentrate on businesses running local ads, as opposed to national commercials.

"It's a lot more effective for Sam's Diner to get calls from 10 people in his town than going to the consumer complaint department of some pharmaceutical company," Gilliam said.


Since Fox is so big, it is much more effective to start on the local level. So if you see someone advertising on Fox, call them up and tell them to place their ads somewhere else. Principles are everything, especially to small companies. Places like Pfizer and Boeing won't care at first, but if there is a groundswell, don't be surprised to see big changes and depleted revenues for big bad Fox News.