K-Mart Caught Lying About Their Abstinence Pants

The PR folks over at K-Mart must not be very bright. They are currently dealing with flak caused by the retail giant selling pro-life anti-choice clothing to our nation's youth. To those that didn't do so well in their communication classes at K-Mart, you might want to read what the fore-mentioned product said on it before trying to respond.

From Feministing:

Via Consumerist, we find out that Kmart is claiming their True Love Waits sweatpants have absolutely nothing to do with abstinence.

A spokeswoman for Sears Holdings Corp., which owns Kmart, told The Buzz the pants have absolutely nothing to do with taking any kind of position, either way, on abstinence. "It was not associated with any group or any cause," said Amy Dimond. "It was just a graphic put on the pants."

Piper & Blue, Kmart's private label brand, designed the sweatpants as part of its summer collection that hit stores in late April.

Although the pants were not designed to make a statement, Dimond admitted that "there may be some (customers) who made the (abstinence association), but it was not the intention."

Oh, wow. How stupid of me! When I saw the description of the pants on Kmart (right after "drawstring waist) as having a "bold abstinence screen print," I must have been hallucinating. Oh wait, no. There it is.

Perhaps it was just intended until it was not intended? Intended for some but not for all? Does K-Mart think their shoppers are that stupid to believe their lies?

The answers to those questions are no, no and yes.